Small Business | Sep 20

social media content
for october

Hi friend, welcome back. Today we’re going to be going over 14 fresh social media ideas for your small business that you can use for the upcoming month.

Some of these are going to be tailored to the month of October. But, if you’re reading this in a different month, these ideas are still going to be versatile for any month of the year.

You just have to get a little creative to adjust them here and there.

And at the end of the post, I’ll be giving you 20 holidays and observances in the month of October that you may not be aware of, my favorite being taco day.

You can obviously use these to generate more fun and unique content for your social media, so make sure you don’t forget to check those out.

if you don't know me yet

So my name is Rebecca for those who are new here and around here we focus on building wealth and living our dreams without being tied down to a traditional job.

Now there are a lot of aspects to that, but today we’re focusing on small business and content creation. So if you’re interested in those things, you're in the right place.
Let’s go ahead and get started!

10 (mostly) October-related Ideas

First off, we have 10 social media ideas that are mostly customized to October, but these can all be tweaked to another month if you get a little creative:

1. Seasonal Product Features
Showcase products that are particularly relevant for fall or Halloween.

2. Behind-the-Scenes Fall Preparations
Show how your business is gearing up for the fall season.

3. Fall-Themed Tips or DIYs
Provide tips related to your industry that are useful during the fall season.

4. Meet the Team
Introduce your team members individually with fun facts or profiles.

5. Promote a Seasonal Sale or Offer
Highlight any promotions or discounts you're running in October.

6. Share Local Fall Events
Highlight community events or activities your business is participating in.

7.Customer Spotlight
Feature a loyal customer or client of the month.

8. Seasonal Infographic
Create an infographic related to fall trends or tips in your industry.

9. Poll or Survey
Ask your audience about their favorite fall traditions or preferences related to your products.

10. Fall-Themed Video Tutorial
Create a how-to video related to using your product or service in the fall.

So those are the 10 social media ideas specifically for October, but up next we have 4 more post ideas that are not specific to October at all.

4 evergreen Ideas

These next four can be used any time of the year without any tweaking.

And then of course, after these 4, we’ll be running through the 20 holidays and observances in October that I have gathered for you.

11. Throwback Thursday to significant moments in your business.

12. Random behind-the-scenes photos or videos.

13. Highlight customer reviews or testimonials.

14.Feature local events or news.

As I said, these four are helpful in that you can reuse them over and over again throughout the year as many times as you’d like.

You could even use them once a month each, which would give you one post per week for the entire year without even putting in that much effort! That may not sound like much content, but it actually is a lot compared to many small businesses.

Remember, it doesn’t have to be all or nothing.

Even a little bit can go a long way. And of course, remember that you can tailor these to your own business to make them unique and original and on brand for you and keep your customers engaged.

bonus section!

So I’ve picked out 20 fun and important holidays and observances in October that you can also use to spice up your social media and marketing content next month!

There are some fun surprises in here, especially number 13. The first 10 are going to be monthly observances.

Monthly Observances in October 2024

1. Blindness Awareness Month

2. Fair Trade Month

3. National Pasta Month

4. National Pizza Month

5. National Pretzel Month

6. World Animal Month

7. National Book Month

8. ADHD Awareness Month

9. Breast Cancer Awareness Month

10. Emotional Wellness Month

Up next, we have 10 special observance days during October:

1. 10/1 - national homemade cookie day

2. 10/2 - International Day of Non-Violence

3. 10/4 National Taco Day, also world smile day

4. 10/6 National Noodle Day

5. 10/8 National Face Your Fears Day

6. 10/11 National Spread Joy Day, & Yom Kippur

7. 10/13 Breast Cancer Awareness Day

8. 10/15 National Pregnancy and Infant Loss Remembrance Day

9. 10/16 National Boss’s Day, & national sports day

10. 10/25 National Breadstick Day

So there you have it; 20 observances and holidays in October and 14 other social media content ideas.

Of course these ideas can be adapted to suit different social media platforms and can help keep your content calendar fresh and engaging throughout this next month.

sometimes it's just too much

Social media is so important for every small business, but it can be pretty time-consuming and taxing on the brain to have to come up with these ideas constantly.

So I wanted to try to alleviate some of that burden for you with these ideas.

But still I know that even with all of these free ideas, small business social media can be overwhelming and exhausting. And many small businesses quite frankly need to focus their energy on other tasks.

So if you need to outsource your social media management, I want to let you know that my husband and I offer social media management as a part of our business.

Conclusion

Now if you've made it to the end of this post, I’m so honored that you would take your time to be with me and I truly hope this was helpful.

Until next time, just remember that you are loved, you are not alone, and you’ve got this!